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Keywords… How To Use Them Correctly? – by Mona Abdulla
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The wise selection of keywords and their right placement
within you webpage play a vital role in the success or the
failure of your website and yourself as a Webmaster or rather
an Internet Marketer. Learning the principles of designing
your website and how to optimize it correctly will save you
a lot of frustration and disappointment ahead.

This article is going to focus more on how to use – -
Keywords – - to create successful and meaningful WebPages
as well as discuss the most popular techniques used to
build those WebPages using relevant keywords.

What Are Keywords?

You may have used search engines like Google or Yahoo some
day to search for specific information. The phrase or query
that you have entered in the search box called a Keyword.
This means that keywords can be one word or a combination
of words entered in the search box to look up for certain
piece of information and appear in boldface in the search
results.

These keywords are the connecting bridge between the internet
explorer who is looking for the information and the search
engine that attempts to com up with the best results that
match with the query used in the original search process.

As an online entrepreneur, you may have realized the
importance of keywords and how they should be used wisely
to build unique content website that would help you to get
a good page rank through search engine results which
ultimately leads to more and more traffic to your website.

I know that your next will be – - How should I use these
keywords to get the maximum results? – - I would tell you
that there are four main parts in your webpage where you
must add your keywords to help the search engines to pick
your website and this process is called – - Website
Optimization – -. In other words, you are going to redesign
your WebPages in a certain way to speed up getting them
indexed by the various search engines.

1. Webpage Title

If you look at the upper part of your website, this is
exactly what I mean. It is called – - The Title bar – -.
This is the very first place that should be optimized by
inserting the relevant keywords because this title is
going to be the first thing that catches the search
engines as well as the visitors’ attention.

You can choose your webpage title based on the subject of
your website and make sure to insert your keywords somewhere
within the title. Try to do this in a clear way and avoid
adding unnecessary words or phrases. Using your webpage
editor, you can locate your webpage title specifically on
the top section of the webpage.

2. Webpage Description

The same concept applies here as well. Choose relevant
keywords and add them in the section specified for
describing your website.

By the way, if you look closely at the description code in
your webpage, you will see that it consists of two parts:

A. Meta Name: is the name given by the HTML to this part
which is the webpage description name.

B. Content: is basically the content that will be used to
describe the webpage. Here you should select a good
description and add some keywords within as well.

There is also another code that comes in this section of
the webpage which is particularly designed to add the
website related keywords or in other words optimize the
webpage. This code is called – - Keywords META Tag – -
You may use as many keywords as you wish and separate them
with commas.

This part is the most picked by search engines – - of course
with the other main parts of the webpage as well – - to
judge the compatibility of the webpage content with the
chosen keywords and rank it between the search results
accordingly.

3. Comment on Images

It is possible to add some descriptive keywords to the
website images if they are relevant to the subject? The
answer is yes. Simply use the Alt function to add related
keywords to images but make it clear and readable.

4. Webpage Text or Content

Finally, you should concentrate on the most natural part
where you can add more keywords to your webpage. It is
obvious that the page content is where visitors as well
as search engines understand the subject matter of your
website. Search engines pay big attention to the content;
therefore keywords should be placed in different parts of
the webpage body.

To sum up, I have highlighted the main sections of the
webpage where keywords should be inserted to take your
website to courteous level and achieve the mutual benefit
to your visitors and business.

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